Podcasting and Big Model Railroad Media

I’m a big fan of the Up Dunes Junction blog written by Steve Lee. While we model very different prototypes, in different scales, Steve and I agree on a lot of things.

This includes our shared belief in the potential of podcasting to enhance our understanding and enjoyment of this hobby.

A few years ago, I created, produced and co-hosted The Model Railway Show podcast with my friend Jim Martin. I know from that experience that listening to podcasts has become a favourite activity for commuters – and no wonder. Podcasting gives commuters an alternative to “the breakfast bunch” and “afternoon drive” radio programs. Those who produce podcast content know they are reaching a self-selected, targeted audience that’s also captive: since they’re driving, there’s nothing else they can do. They’re stuck in that vehicle for the length of their commute, and looking for something to help them get through the ordeal.

This is Narrowcasting Nirvana. So why aren’t our hobby’s major publishers and advertisers taking advantage of it?

This is the question that Steve asks in a thought-provoking post called, “Hey Big Model Railroad Media: Where’s the Audio Content?

It’s a really good question.

I’ve provided a lengthy answer – just my opinion, of course! – on Steve’s blog. Since Steve started the discussion, I’ve disabled comments on this post. If you want to join in (and I hope you do!) please do so over there. Click on the still-awesome logo designed for The Model Railway Show by Otto Vondrak to head to Steve’s blog now. I’ll see you there!

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